Feb. 20, 2025
Mastering the Art of Work-Life Balance with Hannah's Insights
Meet Hannah Riopelle, the dynamic founder of Green Light Innovation, who turned her Midwest roots and military family upbringing into the foundation of a thriving entrepreneurial career. Hannah's journey takes her from the world of professional development to launching a company that provides bespoke executive support services, focusing on marketing, operations, and project management for small business leaders. Alongside her inspiring professional achievements, Hannah opens up about the personal fulfillment she finds in balancing her role as a mother to two toddlers with her business pursuits.
Crucially, this episode uncovers the often-overlooked issue of entrepreneurial burnout. We dive deep into strategies for maintaining a healthy work-life balance, like the power of time blocking and the necessity of shutting down at day's end to enhance well-being. Hannah shares invaluable insights into how she stays in her creative zone, supported by a strong team, to manage stress and maintain focus. Her personal anecdotes shed light on the importance of setting boundaries and crafting routines that nurture both productivity and mental health.
For those planning a much-needed vacation, we tackle the challenges of delegating tasks and sustaining business operations when stepping away from work. Nadine shares her experiences of juggling a podcasting career with other responsibilities, illustrating the struggle of relinquishing control and trusting others. Discover how effective project management and clear communication can keep the wheels turning even when you're unplugged. We cap off the episode by exploring the vibrant worlds of photography, entrepreneurship, and podcasting, offering a treasure trove of insights into adaptability, personal growth, and standing out in a crowded market.
Brice Harney
Life On Record
Miles of Smiles Entertainment
Richmond Punch
TK Hair Salon
Ogden Ventures LLC
CEO of Ogden Ventures LLC
SnappBandZ
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Love & Light - Keep Hope Alive
Chapters
00:01 - Entrepreneurial Journey With Hannah Riopelle
14:14 - Entrepreneur Burnout and Boundaries
24:52 - Supporting Business Owners With Vacation Planning
38:47 - Photography, Entrepreneurship, and Podcasting
Transcript
WEBVTT
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This meeting is being recorded.
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Hi and welcome to Keep Hope Alive podcast.
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Boy, did we have another great show for you today?
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Wait a minute.
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We always have great shows for you at Keep Hope Alive.
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I have the lovely Ms Hannah Riopelle with us today and she is the founder of Green Light Innovation and we're going to go through her journey of how she got started and what her business is all about and how she helps everybody in the world.
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Basically, so welcome to Keep Hope Alive, so excited to have you on.
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Thank you, I'm excited to be here.
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Thank you, nadine.
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You're so welcome.
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I love your outfit and you know what I got to say.
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I love your hair too, because it's beautiful that dark.
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Yes, Well, definitely.
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Before we get started, I wanted to ask you a question.
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Okay, so let's pretend we got invited to go to somebody's wedding and you know, us friends were like okay, yeah, we're going to go and we're walking through the ceremony part, but to the right there's, like, this table with something on there that we would have to sign.
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What is it that we are needing to sign for the couple to know that we were there?
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We will be signing that book.
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The book, yes, perfect, perfect.
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So one of our biggest sponsors is called Life on Record and what they do is they get rid of that book and they put a vintage rotary phone out for your guests to pick up and leave a message.
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So you can leave a message for one minute, five minutes, 30 minutes.
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If it's a wedding, don't do 30 minutes.
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There's going to be a line of people, but right next to it they also have a QR code and with that QR code your guests can scan that and use their own mobile device to leave the message, either before or after.
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So when all these messages get collected, they will burn it either on a 12-inch vinyl record or they put it on a key-sake speaker.
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I call it the little boom box.
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So maybe it's a year from now.
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They're listening to all their friends and family saying congratulations, or maybe it was a groomsman just being like, hey, it's about time you put a ring on her finger.
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So either way, it is so fun to have and it doesn't matter for whatever event.
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You can use it for high school reunions, family reunions, birthday parties.
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I know we use this, but it was for a football accident.
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A kid had broken his leg, so all the teammates use that number to call and leave a message and wish him well, so it doesn't matter what the event is.
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They are wonderful.
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Their plans start at $99 and you get the phone number, phone number you got to return the phone for one year, so it's great.
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Check them out at wwwlifeonrecordcom.
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All right, well, hannah, I'm so excited.
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That's a darling idea.
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I know, isn't it fun, me too yeah.
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Yeah.
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I'm like, you know I'm going to use it for an event, but I got to plan an event and maybe it would be my son's 16th birthday, but we got a few years down the road for that to happen.
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But either way, you know so.
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But yeah, so my question is for you who is Hannah Riott-Powell?
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Well, I am a Midwest girl for the most part.
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My dad was in the military when I was growing up.
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So until I was eight we were kind of traveling all over the world with the Navy, but then we landed in mid-Michigan, which is where my parents were from, and I grew up in Michigan and then I went away to school in Ann Arbor, southern Michigan, and then moved back to Genesee County and that's where I met my husband and started out my career at a professional development company for 13 years.
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So I did all in-person training and then the company decided to move the training online.
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So I helped to transition all the training from in-person to online.
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So I always tell people that I kind of have a foot in both that like kind of old school business world where standing in front of people and doing the face-to-face, and then a foot in that like digital world.
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Right Like now we're doing the video recordings and we're doing the podcast and we but I always have the appreciation for being on camera and connecting in that personal way.
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So kind of a foot in both worlds.
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So I did that and then last year in 2024, I stepped away from that role to start my own company.
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So I founded Greenlight Innovation and what I do is I offer high level executive support to small business leaders, so people who are looking for marketing support, operations, project management.
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What I tell people is the things that you don't want to do or don't have time to do and you can't hire someone to do full time as your right hand, second in command, I can come in and do it for you on that kind of flexible basis.
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And so that's been really fun because I get to be in a lot of different industries and with a lot of different business owners and really making people's lives easier, which I love.
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And in my career before I worked with a lot of contractors and I saw the good, the bad and the ugly and how that can sometimes be.
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You can get roped into things you don't want or subscriptions that don't end up being ultimately all that helpful.
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So I really wanted to offer that flexible experience for people to have exactly what they need, how much they need of it, be able to do it for as long or not long as they need.
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You know all of that the things that small business owners are really looking for help from somebody who's extremely capable and that I can have the flexibility to have as much or little as I need of it.
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So that's been really, really fun, and I do a lot of the marketing piece, so helping people get their name out there in their business out there, of which they're very appreciative.
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So it's been a really fun journey.
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I also have my husband and I have two toddlers, so that was like a big part of the stepping away.
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I could have that flexibility.
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I have a three-year-old daughter and an almost five-year-old son who just started preschool this year, so we've been on that rollercoaster ride.
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So I'm a working mom, I am balancing all of that and I am supporting other entrepreneurs, which I really, really love to do.
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That's me in a nutshell.
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I also have four crazy pets.
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Four crazy pets.
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Well, four crazy pets I know well, same where I am Now there's a total of three dogs and I tell you when that trash man comes it's like hold your ears because they all think they can get to the trash man.
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I like to get loud, I can relate yes, it does get loud.
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Now with your company.
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So is it more just you, or do you have a group of people that are kind of contracted out through your company?
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So right now it's just me.
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So I support you.
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Know everybody that all of my clients are working with me directly.
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I'm open to as I as I kind of keep having more clients come on.
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I'm open to you know, I think of it as like bringing in like a gaggle of freelancers, but it's agency style in a sense of like you have that flexibility right and however many hours in a week you want to work with me, but I would just want to have kind of like a conglomerate of great freelancers that people can choose from and still have that flexibility and personal connection.
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The person that you're talking to and working with and doing the work is all the same person.
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So right now it's just me, though.
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Well, that's cool because you know, here you get to work with those different companies, like you said.
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So you know, out of all the things you mentioned marketing operations, probably you know some secretary stuff what is your favorite one?
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I know mine would be marketing.
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I do.
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I do truly love the marketing, but I think that the piece, the piece that I find is most fulfilling for me is the project management, because if you think about entrepreneurs, the people who are running their own businesses, a lot of times people who've been doing it for some years, like I've had several people tell me in the last couple of months, like Hannah I'm about ready to close the doors and like wrap it up and be done, because I'm just so overwhelmed by all the moving parts and pieces, all the things I wake up in the middle of the night thinking about so for me to be able to, to pull from them all those parts and pieces even if we're not addressing it and like working on it today, but having them live somewhere um, the amount of like, the way that their shoulders go down and they relax when they realize like all this information that was in my head has now been put in somewhere, it has been organized, it's ready and waiting for me and if I have a new like thing or a couple of other things or things I think of, they can just be plugged into there.
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So once that system is set up, it's really just so rewarding and helpful.
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So I have to say that, like the project management piece is like a true love.
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I do love the marketing too, because that's just like fun.
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Design is fun, getting it out to an audience is fun, but I really love helping people feel more organized and more relaxed in that organization for sure.
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Yeah, definitely, and I can see where these companies are going to be like what a blessing to you because you have helped them immensely.
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Like clear off their plates, so they have more time.
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Everything is time management in a company and business.
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So you know they're just trying to see.
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You know I want to do this and that I know there was a company I worked for but I was marketing but also the newsletter.
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He wanted to have that out all the time, which is great.
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However, it was such a pain to build at times and I was like for me.
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I was like, okay, does this look good?
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Does this look good?
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Yes, let's make a change here, there, there, there.
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But it was like what?
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I was hoping the whole project could be done within a few hours, but it always felt like it lingered and lingered and it was like, okay, this is already supposed to be out.
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I want it out right away.
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So Well, and not to mention, like I, the biggest thing.
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Well, and you know, this is running a podcast is like you think of all these ideas like, oh, I'm writing this right now, but maybe this would be good for a future one, or that would be good for a future one, and we get really distracted by all those thoughts whirling around, right?
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and there's like if there's nowhere to put them.
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That just like takes up your life, energy and your, your focus and your ability to like do the thing that's right in front of you.
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So I just find that when people have the ability to like, okay, I'm taking this out of here and I'm putting it in there, there's like a huge relief that comes with that right.
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And then when things end up taking longer than you expected, you're like it's okay, Like I have the.
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I have the space of mind now to deal with it, because everything else is in its place, Like everything else has a home, which is really nice.
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You see, that is really important.
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I know the first thing when I because I took a little break from podcasting because podcasters do go through a burnout.
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I just got back but the first thing I bought was a dry erase board and I was like ABC, there's 13 places I'm advertising.
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So as soon as it gets uploaded to the world, of course they put it on Spotify and YouTube and Apple and iTunes and wherever all these different places.
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That's great, but what I do is take it to a next level.
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So it's Facebook, it's LinkedIn, it's Linktree, there is a blue sky.
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Madron is new Pinterest, because you can go straight to the video.
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People can share it as pins.
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So YouTube go straight to the video, people can share it as pins.
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So YouTube, tiktok I think I already said YouTube, instagram, threads I'm just like overwhelmed.
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But as long as I have it listed A, b, c, d, e it becomes a routine and it's like, okay, focus, nadine.
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Because I know I've never been diagnosed with ADD or ADHD or anything like that, but I can get so distracted and I'm like, no, stay focused.
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This is what we do.
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We upload, upload.
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We made the short, get the email ready for the client, start putting the things in attach and then, before I even take it to the Facebook announcing, I have to make sure that email is being sent out to my client.
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So you know, but I think, having that routine and the energy to do it, I remember going how long does it take to do all this?
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It was 45 minutes.
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And now all these new sites.
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I'm like okay, I'm at like maybe 55 minutes at the most.
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Let's just get it done and I will turn my phone over.
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For some reason, everybody knows me and I'm just like don't call it this time.
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Can't talk right now.
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Well, oh sorry, go ahead, go ahead.
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No, go ahead.
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Well, I was just.
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It was something that you said about kind of that attention deficit piece, and I always think that that's such a hallmark of true entrepreneurs, right, is that you have?
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Because you have those ideas popping up all the time.
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Like you are, you are constantly in the energy of creation and like moving forward, and then there's just the other side of it, which is like taking and executing and finishing that Right?
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So for somebody like you, if you're like I have, I have my whole list and I can keep organized and all of that, and I just find that sometimes it gets people to a place where they're like I love being in that energy of creation and thinking of ideas, and I want this person to come in and be like boom, boom, boom, boom, boom.
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Here's my checklist, get it done.
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Like here's a checklist, get it done, and then I can keep ideating and I can keep doing.
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I always think of it as like the thing that is, that is your superpower, right?
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Like you want to be in that, the most that you can be.
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You want to be doing the thing that's your true love, which is often like thinking up new and fun and exciting ideas.
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So I often think of the attention deficit piece as as much as you kind of need people on your team or in your corner who can then take and organize and take all those thoughts and put them in places and color code them like hello, I can help with that, but you need to be able to be out doing that and like doing the thinking and having that those creative juices flowing.
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I think so many times when people try and like force themselves, you know, into a different, into a different rut and to get in that mode like having it written down is great, but but so much power comes from you like living and staying in that, in that creative zone.
00:14:58.490 --> 00:15:05.014
So yeah it's just occurred to me, as you were saying, that, like so many business owners are that way.
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Yeah, I would see where they would actually shut down.
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Or the classic move of an owner is oh, they're always like.
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I see especially the men like how am I going to get this done and this done and this done?
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And that becomes their worryment.
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And that worryment, of course, will cause stress, anxiety, maybe even depression at times because they don't feel accomplished.
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So it'd be up to like for your company.
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Yeah, you're going to be accomplished.
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Today.
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You can put a smile on your face today and know that things that you want to done got accomplished and it's out.
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You're done with it and I know that's going to be the best stress reducer.
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And you look at people's health and mental health.
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You're helping that part too, because that is very important.
00:16:06.706 --> 00:16:15.912
They can go all different ways with this, but your company is based on a good pattern of helping companies.
00:16:16.072 --> 00:16:19.778
So one day, Thank you so much for saying that, nadine.
00:16:20.424 --> 00:16:24.533
Yes, so I mean, I know for me I will lay down.
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At night.
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They had to give me sleep medicine.
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I was telling my doctor I can create like five different companies a night and I would just want to stay up and start doing the marketing plan and let's get it out and I go doc, I can't sleep.
00:16:41.369 --> 00:16:45.498
So back five years ago they put me on Ambien.
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That was the biggest mistake of my life.
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I just got off of it because I love the sleepwalk.
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But, it did stop the creative process down to where I could sleep.
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I'm on, happily, a new medicine where I don't sleepwalk, but I found a new pattern in me and it's a good one.
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I think it's positive because I decided to write a book and I decided to go take some courses, so I spend the first two to three hours.
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I wake up before 30 or five now.
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The house is quiet, I can focus and it's my creative time and I call it a gift to me, and then I go to bed early.
00:17:27.711 --> 00:17:30.131
I love that part.
00:17:30.270 --> 00:17:31.895
So Well, I love it.
00:17:31.895 --> 00:17:35.173
You yeah that you said that because it sounds like you're kind of already.
00:17:35.173 --> 00:17:41.492
I mean, one of the biggest things that I always recommend to people too, is that time blocking, so doing it in a way that makes sense.
00:17:41.492 --> 00:17:52.036
So it sounds like you've got your creative time in the morning for a couple of hours and you're really dialed in on that, but you're not trying to do that the entire day because you know that you can't sustain it past those first couple of hours.
00:17:52.036 --> 00:18:07.561
You're going to do that at the start of your day and then maybe you're going to have your you know podcasts and your appointments all kind of chunked together at a different part of the day, and that's one of the biggest things is to have those the times chunk like that and then to have your downtime, like when you're done, at the end of the day.
00:18:07.561 --> 00:18:13.530
Those are appointments that you keep with yourself as well when you shut down, so that then your brain can shut down, so you can go to sleep.
00:18:13.625 --> 00:18:25.871
It's easier said than done, because I think we all, if we have our own organization's podcast to run, businesses to run, we are in some ways wired to be on all the time, but it's just not sustainable.
00:18:25.871 --> 00:18:32.369
I mean, anybody who knows, like you, were talking about the podcast or burnout before we started recording same with you know business owners it's.
00:18:32.369 --> 00:18:35.557
You can only do so much for so long.
00:18:35.557 --> 00:18:41.035
So, really like training yourself and and setting up your systems for success is so so critical.
00:18:41.757 --> 00:18:42.218
Yeah.
00:18:42.337 --> 00:18:48.607
And then finding the help so that you can stay in those pieces that are your superpower too.
00:18:48.607 --> 00:18:52.317
But I'm glad to hear you have a routine that works for you.
00:18:53.404 --> 00:18:58.845
Yeah, and shutting down is very important at the end of the day, when you call it quits.
00:18:58.845 --> 00:19:00.907
I want to be done at six.
00:19:00.907 --> 00:19:05.354
Make it six right, don't bend it backwards.
00:19:05.354 --> 00:19:11.326
I know I will still have people filling out the form.
00:19:12.008 --> 00:19:14.411
Last night I took a me time.
00:19:14.411 --> 00:19:25.295
I hung out with a friend and I made him watch one of the podcasts I did on dating and he was intrigued.
00:19:25.295 --> 00:19:28.873
He was like don't turn it off, I go, I can't watch me.
00:19:28.873 --> 00:19:31.270
I don't know why.
00:19:31.270 --> 00:19:32.885
That's the hardest thing, I go.
00:19:32.885 --> 00:19:33.789
I don't want to hear me.
00:19:33.789 --> 00:19:38.476
But he was like he enjoyed it so much.
00:19:38.476 --> 00:19:42.765
But I noticed when I got home you know, of course I jump in my pajamas.
00:19:42.765 --> 00:19:45.153
I'm like laying down in bed at midnight.
00:19:45.153 --> 00:19:49.734
Somebody is like sending a message going I'm filling out the form.
00:19:49.734 --> 00:20:05.576
I got it done and I was like you know people end up not bringing it home but they're trying to catch up on the extras that would help benefit their company and I understand that to a point.
00:20:05.576 --> 00:20:09.788
But I feel like you know you should be in bed right now.
00:20:09.788 --> 00:20:13.096
You got another big day ahead of you, you know.
00:20:14.005 --> 00:20:35.034
Yeah, it's hard, I think, since we've gotten into that, especially COVID, with like everything being so digital, and so my husband's in the corporate world and he's the same way he said it used to be such a set day, like your workday is set and you have those hours and you go in and then you're done and then you decompress and then that's it until the next morning.
00:20:35.034 --> 00:20:42.127
But those lines have really kind of such they blurred so much now that we're all used to being online and different time zones and all of that too.
00:20:42.127 --> 00:20:50.472
So we are having to be really, um, really mindful and intentional about having the boundaries, because you have to almost.
00:20:50.472 --> 00:20:56.711
It's almost this like uh, act of uh what's the word that I'm thinking of?
00:20:56.711 --> 00:21:09.336
Um, you're almost like one of the the Looney Tunes ones, right, like oh, so outside of the norm, if you are the one that has like your day and it ends at a certain time and then that's it and you're cut off until the next morning.
00:21:09.336 --> 00:21:12.672
But you know it's the worst not going anywhere.
00:21:12.672 --> 00:21:14.665
It's going to be there when you log in the next day too.
00:21:14.766 --> 00:21:21.867
So, yeah, that's just a mindful, intentional piece and not always easy to do, not always easy to do, but you can.
00:21:21.867 --> 00:21:30.113
Only you can only go for so long without again kind of another, another plug for getting some help for your business right?
00:21:30.113 --> 00:21:35.461
Because you can only go for so long and it's not sustainable to keep up that pace, to keep up that level.
00:21:35.461 --> 00:21:40.035
It's not sustainable for business owners to do everything in their business, especially as it grows.
00:21:40.035 --> 00:21:41.385
You just can't do that forever.
00:21:41.385 --> 00:21:49.419
You know you have to start delegating and giving to other people too, so that you can keep protecting, like it's sacred, the downtime, yeah, yeah.
00:21:51.205 --> 00:22:07.659
Now, have you ever gotten to a point so far, running this company, you're like, oh, I need to clone myself because I know that is something that I would go through, where the companies I worked for, like, I even felt guilty taking a 15 minute break.
00:22:07.659 --> 00:22:10.347
I felt I was short.
00:22:10.347 --> 00:22:14.696
It was the weirdest feeling and I never knew how to explain it.
00:22:14.696 --> 00:22:19.173
The last company why do you not take the full 15?
00:22:19.173 --> 00:22:32.017
And I, you know, that was a good question for me because I felt that I was taking time that I really didn't need away and I wanted to bring more to the company.
00:22:32.017 --> 00:22:38.917
And it was just who I am as a person, had nothing to do with following the rules and stuff.
00:22:38.917 --> 00:22:42.955
I know there's other people that would oh, I'm great with the 15.
00:22:42.955 --> 00:22:44.330
, I'm going to take the full 15.
00:22:44.330 --> 00:22:48.854
But to me, I think it's just because I've ran my own companies before.
00:22:48.854 --> 00:22:50.336
No, no, no, no.
00:22:50.336 --> 00:22:51.987
Time is of the essence.
00:22:51.987 --> 00:22:54.109
Let's get back to work, yeah.
00:22:56.153 --> 00:23:24.238
I mean for me it's one of those things where it's really interesting, like when I first started the company, of course you're, at least for me I was at the beginning of it and I had so much energy, excitement, momentum, like all these ideas, and I was, I was not practicing what I preach at that point, right, so I was working late and I was working on the weekends and I was working all the time and at a certain point I mean I can speak from experience because then that was no longer sustainable for me.
00:23:29.105 --> 00:23:44.257
But what was interesting is that when I kind of dialed it back and was like I will work during these set hours and then I'll be done in the evenings and I'll be done on the weekends and I'll be, you know, be shifting my brain out of that work mode into that present, like family mode, even though I was working less hours, I was able to get more done in that time.
00:23:44.257 --> 00:23:51.190
Less hours, I was able to get more done in that time.
00:23:51.190 --> 00:23:54.564
I I forced breaks on myself by, you know, like having I scheduled them in throughout my day because it's otherwise I won't do it.
00:23:55.425 --> 00:23:58.211
And to be able to eat and do those kinds of things too.
00:23:58.211 --> 00:24:13.625
But yeah, I definitely I have had that where I was like rushing toward the burnout and then I'm like, oh, look at me now, though, I'm doing less hours and super intentional about it, but I'm able to get a whole lot more done because I can come back in rested, because I am taking my weekend.
00:24:13.625 --> 00:24:17.957
Now when I have those like entrepreneurial thoughts and like, oh, what about this idea?
00:24:17.957 --> 00:24:18.665
What about this idea?
00:24:18.665 --> 00:24:19.426
What about this idea?
00:24:19.426 --> 00:24:25.335
My, my thing is, I'll just stick them, I'll just email them to myself, I'll just stick them somewhere.
00:24:25.355 --> 00:24:35.017
I'm not going to sit down and do the work, but I'm going to fire it off real quick so that it can all live in a place that I can come back to and again having that system and that management of it.
00:24:35.017 --> 00:24:41.593
So it lives somewhere, like, even if I'm not going to do anything with it yet, it's going to live somewhere until I decide yes, yay or nay.
00:24:41.593 --> 00:24:43.395
So that's kind of my way around that.
00:24:43.395 --> 00:24:52.494
But yes, I have been there where the train was off the rails and we had to rein it back in Exactly Now.
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