Shashana Kaplan

From the glitz and glamour of Hollywood to the heart of philanthropy, Shashana Kaplan's journey is an inspiring testament to transformation and purpose. Born in the vibrant tapestry of New York and raised under the California sun, Shashana honed her artistry as a Hollywood makeup artist for 35 years, leaving her mark on countless faces and films.

But amidst the pandemic's quietude, a profound shift occurred. The pursuit of external beauty gave way to an inner yearning for spiritual fulfillment. Recognizing the need for change, Shashana embarked on a new path, co-founding PIFster, the Pay It Forward app. With a simple $1 monthly donation, PIFster empowers users to suggest and vote on charities that resonate with their values, fostering a collective commitment to positive change.

For Shashana, the rewards of this endeavor far surpass those of her previous career. The joy of empowering individuals to make a tangible difference in the world fills her with a profound sense of purpose. As PIFster continues to grow, Shashana envisions a future where the app becomes financially self-sustaining, ensuring that its mission to help those in need endures for generations to come.