Transcript
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Hi guys and welcome to Keep Hope Alive.
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I'm so excited today I've had the honor to talk to Shoshana Kaplan here with me today.
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Welcome to Keep Hope Alive.
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Giving and I love your backstory because you are and were, I guess, the makeup artist and hair for Baywatch.
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We're going to want to know all about this too, and Dancing with the Stars, but that is a cool background we're going to be going into and I'm not going to give it away.
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I'm going to let her talk about this golden gem, because that's what it is in this world, and we're going to bring awareness and light and love to this concept that she has and you can see the title of it right behind her too.
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So, welcome, welcome, I'm so excited, thank you so much, thank you.
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So it was Dancing with the Stars Baywatch.
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I did um Westworld, I did, uh, pearl Harbor, I did House of Sand and Fog.
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Yeah, lots of movies, wow.
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And it was just makeup.
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I was the head hair designer for Dancing with the Stars head hair and makeup.
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But in the union you can only do hair or makeup, you can't do both.
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Oh, good to know, I did not know that.
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So, everything.
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I mean I used to watch Dancing with the Stars all the time.
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Now, like for me, my background is photography also and I was surprised.
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I was lucky enough.
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It's a part of People magazine, but I got hired as paparazzi.
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Oh nice.
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And yeah.
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I got to see, evander Holifield, nicole Schleslinger, I hope I said her name right.
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And then who was the other one?
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Kevin Dillon, with Entourage, when that was out, yes, so yeah, and it was just me and another guy that were paparazzi.
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And then, you know, there was a football player there and I didn't know his name and that's.
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Oh my, I was like, hey, it still haunts me that picture.
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I'm sure he's a great guy but I'm so sorry.
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I didn't know your name.
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But, you learn as you go in life.
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Right, absolutely.
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But yeah, before we get started, I wanted to ask you a really quick question, like out of the past 15 years, how many weddings have you been to?
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Uh, 15 years Um one or two, one or two, okay, one or two, I believe, okay.
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So when you go into, let's say they were getting married at the church, okay so you're walking in and you see to the right, there's this thing you can sign.
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What is that called?
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The guest book.
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Yes, yay.
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A million dollars.
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No, I'm kidding, I don't have a million dollars.
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One of our biggest sponsors here is Life on Record and what they do.
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Instead of having the guest book, they have a vintage rotary phone there and right next to it they have a QR code.
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So the guests that are coming, and it could be for any event weddings, birthdays, reunions, anniversaries it doesn't matter the event, but I always use wedding as example so they can go in, pick up the phone and leave you a message One minute, five minutes, 10 minutes, however long you need it to be, and what they do with all the messages.
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They'll actually burn it on a 12-inch vinyl record.
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Or they have this keepsake box which is so cute and you can listen to all your messages Like.
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I guess, that's why you're celebrating and stuff so.
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But it's like you know you can be like, oh, we're so happy, we're so happy you're married, we love you guys.
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The best wishes, and here's my advice to you.
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Or you can probably have the groomsmen it's about time.
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Did you get the ring?
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I like to.
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You know they can just leave.
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Whatever is funny.
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Now you get this phone number.
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I got to say phone number, the phone is cute, but you got to turn it back.
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You get the phone number for one year.
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So I'm always like, okay, we'll take advantage before their year anniversary, call back and leave another message, and then that gets burned too.
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So now you have this collection, which is really, really nice.
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They do start plans at $99 for the year, which is very affordable, but yeah, definitely for more information you could go to wwwlifeonrecordcom.
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So I love your name, thank you, I was like practicing pretty much W life on recordcom, so I love your name.
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Nah, I was like practicing pretty much Shoshana.
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Shoshana, you see I did say it wrong.
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I told you there's bloopers here.
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You won't be the first and I'm sure you won't be the last.
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Oh, I know, I know, but you know, we want to know basically, who are you, what makes you you, what do we not know about you?
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also, oh, my goodness, well, many, many things that make me me Um.
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So I was a makeup artist, uh, for 36 years in the film industry and, um, I loved it, loved it.
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And then COVID hit and changed everything, as we were all affected by COVID and my neighborhood was considered a hotspot of COVID, which I don't even really know what that was.
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But you know, a lot of seniors were lonely and families were suffering and you know, my husband and I know our neighborhood pretty well and we would walk around our neighborhood and all of a sudden, we started to see these really small nonprofits come in and help our neighborhood and my husband and I found our calling we.
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You know.
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I said to him, if I had a dollar for everybody that cared about these issues, we wouldn't have these issues.
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And he said you know, I think you have something there.
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You know, I think you have something there.
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So a year and a half later, we came up with this idea of PIFSTER, which is where we crowdsource $1 a month donations.
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People chip in $1 and then they suggest where to pay it forward, because you're in your community and you know what your community needs.
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You know it could be.
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Your school needs sports equipment.
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It could be your elderly need a caretaker, it could be the pets maybe need medical care.
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There's so many things, so you put it on the app, we vet those to make sure they're legit, and then every month we have four different causes you can vote on, and whoever gets the most votes at the end of the month gets the monthly pot of dollars.
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Yay, that's amazing.
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Yes, and we are 501c3.
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Next door neighbor app that would work with you guys too.
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I mean, there's going to be so many different ways, you know.
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Yeah, it's so important we learn how easy it is to take care of each other and how we can just make a suggestion.
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Hey, my neighbor down the street, his house burnt down.
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I'll put him on the app, you know, because we can help each other.
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And I think also, if everybody chips in a dollar, all of a sudden you have $10,000.
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We don't yet, we're only up to 500, but you know we need more dollar donors to really take care of these people, because it's just a dollar.
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It's so easy 25 cents a week.
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If we're going to do our pay it forwards at McDonald's and stuff like that.
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You know, on an app I got to say it's, you know, much easier and it's going to a great cause, you know.
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You get to choose where it goes.
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Yeah, you get to choose and it's very important.
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You know, I think, single fathers and mothers out there, you know, who go through domestic violence stuff too.
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That is important too.
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They get left without a place to live or a car, or they're going to need help with legal expense.
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I mean there's many different avenues this could do well actually, yeah, october was domestic violence awareness month and haven hills, which is a great center out here for for spouses that suffer from an abusive situation, and they do all that.
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They help them with shelter, they help them with counseling, they helped them with um.
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Anyway they, they got the most votes, so they won.
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They won the pot for October, which was amazing Good good, good, good.
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I'm glad to hear that and that's very important, no matter what it is, because there are people that are struggling so bad out there that need your help.
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Guys, and you know, the more support and we can make this app just go viral and make it aware to everybody.
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That is the real future goal here and I'm going to be posting you.
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I know you're going to be able to be on my page.
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I'm going to let you come on there and post.
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I love that.
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That's the one thing I found funny that for my regular page, which has a lot of people on it, I had people just advertising their companies without asking me and I was like, no, I mean that's a good way to get blocked.
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But I didn't block them, I just hit it.
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But you know what, when I come to you and say this is an amazing opportunity for everybody around the world, it is thank you, we're going to put it out there so I mean, we've helped people in kansas and oregon and we helped veterans get counseling in texas.
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That's what I love about this.
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It works in communities all across america, you know, and if we can get more dollar donors, then we can help more people.
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You know, it's like I told you, there are 1.8 million nonprofits and people only know of the top five, you know, and in our own backyard there are these amazing people who have started a nonprofit to care for animals, to care for seniors, and they need help.
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They really need help.
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They do because everything costs.
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There is a huge cost that goes to it.
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I mean, if it's a nonprofit even like people go for podcasters aren't you getting paid?
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No, well, why?
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And I go.
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You know what I'm doing, god's work.
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I don't want to be paid.
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So my payment comes from other people listening to the shows, and if it can help them, that is payment enough.
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You know so, but it's paying it forward.
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You're the way of paying it forward.
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Yes, yeah, yes, yeah, yeah.
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And that's my dream in the big picture is that PIFSTER becomes a mindset.
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You know that people start to realize how we affect each other and we should take care of each other, like smile at each other or open the door for each other, and just get that Pifster mindset.
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Pifster mindset.
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I love that, yes.
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That's amazing.
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Yeah, we did an advertising campaign where we got a lot of our Pifsters to say I'm a Pifster, are you?
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I'm a Pifster, are you?
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And it was a great commercial because there were kids, there were older people, there were couples.
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It was a lot of fun.
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Yeah, I gotta have to hook you up.
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I have a great person that does, mr T, and I think he would be amazing to like really get those promoting and stuff.
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Well, that would be amazing.
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Yeah, and he's such a great guy so, oh my, be amazing.
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Yes, yeah, and he's such a great guy, so, oh my goodness, but definitely so the name hipster.
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Like how did you come about that name?
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Well, we knew that what we were doing was paying it forward, and so we were thinking like what would be, like sort of a cool name and you know, sort of that the hipsters would take in, yeah, and so so my husband was in the shower.
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It was actually quite a funny sight.
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He came running out of the shower completely naked, getting water all over the floor, and he's like I've got it, I've got it, you could be a pimpster, a pimpster.
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And I'm like, okay, babe, okay great, go get your dropping water all over the floor.
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Yes, great, great.
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And so we thought about it and other people said it was a great idea, so we went with it.
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We went with it.
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That is so cool.
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I love it I love it when those ideas come to us because I know it's like you're like oh my gosh, okay, now I could do my whole market strategy plan.
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And da, da, da, da.
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Now I know for me you know, my brain doesn't shut off I could create like five or seven different companies if I wanted to at night and I tell my doctor I can't sleep, Like I have all these different companies and I don't know how I'm going to run them and I don't want to like do all this work, and she's laughing at me.
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I go.
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I just want to shut my eyes.
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You should journal Journal.
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Maybe one of these ideas you think of might be a good idea that you could use later.
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Oh yeah, you know the journaling.
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And then also I've been listening to especially the guests that I have on my show.
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If they have their books in reading format, I'll listen to that because I love hearing that.
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So the other thing I actually turned on the other night how do you know that angels are by us?
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And I was like, oh, that's going to be really interesting.
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And I remember I was watching it last night and then I just my eyes opened and I was like, did I fall asleep.
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So like I was so happy because you know, this was saying I don't need the medication, I can just zen out and be fine with that.
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But I think, hearing things and learning from things and you know, even with the company I know when I go to well, karaoke is only at a bar right but hearing everybody talking throughout the group there's so many different challenges in life and people are going through their struggles and I will always hear what if there was this, what if there was that?
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And then my brain.
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I love it because I'm like okay, well, let's make this happen, let's figure this out.
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You know I'm not talking to them, but like on my head, let's bring some awareness.
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Maybe this can answer somebody's question, that somebody is going through the same time.
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So, all right.
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So when did you officially launch Pifster?
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Like it's already been going for a few months or has it been?
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a year.
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It's been going for 19 months.
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Okay, perfect, and the reason why no 19 is because we've paid it forward 19 times so far.
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So it's been going for 19 months and we're raising about five to $700.
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Okay, and you know, we also make a video of the your donations doing what you voted it to do, because we want to be transparent.
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Yeah, I think that's really important that people know what their money's being used for, because with other you see, I want to work for you all of a sudden, but I want to do your TikTok videos.
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Ooh, we need someone for TikTok videos.
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Yep.
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Because, there's a lot of people that will go out there and they're doing it, pay it forwards and they're capturing those videos, videos.
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It's gratitude and a blessing to watch those like as I try to go to sleep at night.
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I know they always say no technology, don't hold your phone, but I'm sorry.
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I like tiktok and watching things that make me laugh, whether it's practical jokers or you know just something there.
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To hear a gratitude story, I'm just like.
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It brings so much joy to my heart and it makes me I love the gratitude videos.
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Yeah, we have all of the videos of our donations on that.
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We keep up there because our goal is to bring a voice to these smaller nonprofits.
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You know so.
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We have all the donation videos are on our website.
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They do a blog.
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You know so.
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We have all the donation videos are on our website.
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They do a blog.
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You know, we really try.
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We keep them on social media because we really want people to know who they are.
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That is amazing, that is amazing, you know, and a lot of these smaller nonprofits are usually run by someone who suffered a trauma of their own and vowed that no one else would go through what they went through, you know, and they are just warriors in our communities, and that's the best.
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I love that because you know, unfortunately, like I've been through some traumatic stuff something just last year and I thought I could handle it all by myself, but honestly I can't.
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So just knowing that when somebody needs to reach out for help and be able to call on somebody and who is focused on that topic, that's amazing help and this should be another resource to go to.
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Even if it's not for that, it's for this.
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I know this organization's listed on Pipster website and I'm going to go to it and I'm going to get the information and then it's going to become word of mouth hey, did you hear about Pipster?
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Because this is really cool.
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If you donate a dollar, maybe it's something coming back, like whether it's video related or acknowledgement, because a lot of people they love that.
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For hey, I just signed up with Pifster, you know, and they're sending it, so let it be that People can donate more and you can donate directly to any of the nonprofits that are on or causes, or.
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I've had a child that needed heart medication.
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He was on our app.
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You can always donate directly to them and they get the money, no matter who gets the votes for the monthly pot.
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You can always continue.
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Yeah, yeah, that is amazing.
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Yeah, I love it, I love it, I do.
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It's the most rewarding thing I've ever been a part of, because there are just so many people.
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You know, during COVID we all got so separated, you know, because we all had to stay home and I did not realize how many people were in my community that just lived to help other people.
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They do, they do and you know I noticed that and you know I love Next Door Neighbor app.
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But you did see, when COVID hit, more people were on there seeing the Daily Daily.
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It's their Facebook for the neighborhood, basically.
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But you know, it's just those little things.
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If we're keeping people aware on Next Door Neighbor, we can definitely keep them with an app that should be on there saying, hey, let's do this, let's bring the people.
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And it's a dollar, it's one dollar.
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There's enough people in the world or in America that if we all donated a dollar, we could actually solve some of these problems.
00:18:58.424 --> 00:19:00.291
Yep and we really need more dollar donors.
00:19:00.373 --> 00:19:03.463
We really want to make a difference with these smaller nonprofits.
00:19:04.406 --> 00:19:09.269
You see, I love that and I'm going to be posting this for Thanksgiving everywhere too because you know what?
00:19:09.411 --> 00:19:27.054
It's about gratitude and love and light, and if you have it, it's amazing, and feeling good about doing something for somebody else, oh, that feeling is just, oh, you know, I mean it comes in different ways.
00:19:27.054 --> 00:19:36.323
I mean, if it's not here, maybe you're coaching somebody too and helping get through a time that is really, really hard in their life.
00:19:36.323 --> 00:19:43.106
So you never know when the angel is going to be right next to you trying to help you, and that's what.
00:19:43.166 --> 00:19:45.787
I've always been thinking, speaking of something really special.
00:19:45.787 --> 00:19:55.748
This month, which is November, we have four organizations on there that are in North Carolina helping the people from Hurricane Helene, and these are people with boots on the ground.
00:19:55.748 --> 00:19:58.148
I mean they're clearing the roads, still bringing in water.
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You know, it's eight weeks later and they're still on the living in school gymnasiums and they need heaters and generators.
00:20:05.493 --> 00:20:11.731
So we have nominated four different organizations that are actually in North Carolina helping people.
00:20:13.541 --> 00:20:16.829
I think you we need to be pro, or we you?
00:20:17.531 --> 00:20:18.113
come on girl.
00:20:21.181 --> 00:20:23.525
No, it's like to be proactive.
00:20:23.525 --> 00:20:27.432
You know it's winter.
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Come on, we're about to get bad storms coming through.
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What are we going to do?
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Wait last minute.
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That's not the case, you know.
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Let's get these organizations up and running and noticed, you know.
00:20:40.952 --> 00:20:46.228
So I haven't seen the actual app, and I love that you have your QR code.
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Is it divided up like in states and everything, so you can go into your state to see which is out?
00:20:53.049 --> 00:20:53.290
there.
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We are open to all of America.
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You can donate.